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60.3% of total population of Pakistan is below the poverty line. The platform can be used to help reduce the gap between the donor and the receiver and to attract potential investment for new and emerging social and business ideas.

" Fund It " will be a new way to bring creative and innovative ideas to life and help people fight poverty . We believe that great social and business ideas are brimming in Pakistan, but they die an early death due to lack of funds and social validation. The only solution to this problem is to democratize funding through an online platform, where every one can reach out to a wider audience to get donations or to pitch their ideas and get seed investment.