Curious LabX

We create Innovative Produts for Everyone

Karachi Pakistan



Curious LabX provide web and mobile based e-commerce and social media solutions to our clients from USA, UK and Pakistan. We also work for social sciences and research sector of Pakistan and provide state-of-the-art mobile based field-survey solutions. We have our in-house product called Karachi List which is Local Commerce Solution for Small and Medium sized traders and shop-keepers.

Our market segmentation scheme is fairly straightforward, and focuses on offshore customers for service delivery. We will change this a bit and focus on local Small and Medium Enterprises.

Curious LabX has a great team of mixed expertise ranging from Sales and Marketing to Experienced Technical people. We work on both in-house products and provide services to offshore clients. This gives us potential to work on both mediums of businesses.

Our main focus is Small and Medium sized traders and shop-keepers which are largely over-looked by most competitive companies due to low-end buying needs. We help them grow their business by providing efficient business automation systems, e-commerce portals and marketing solutions at reasonable cost.


Market Need

There has always been a need of one window local commerce platform where people can post their businesses, classifieds and open online stores. There are many websites currently operating but they don't provide all in one place. Our in-house product has filled-in that gap by providing all-in-one local commerce solutions where users can post their business information in business directory section, post classifieds and also open an online-store where they can sell goods and services without any fee or extra charges.

Our latest product is about Social Sciences and Research surveys. Now a days, most of the surveys are carried out using pen and paper with really long questionnaire. This could be very confusing especially for new field-workers as it has several skips and complex questions. Also each questionnaire is then manually entered into excel sheets for statistical data and reporting which is not only time-consuming but decreases productivity of workforce. For that, we have come up with a solution of mobile based offline and online survey app  with auto-sync features and state-of-the art web based administrator panel where users can create complex surveys, generate reports and see real time statistical data all in one place.

We also work for several US and UK based customers in helping their business shine by creating quality technological solutions with unparalleled customer service.

Opportunity Size

Our market segmentation scheme is fairly straightforward, and focuses on offshore customers for service delivery. We will change it a bit in near future and focus on local Small and Medium Enterprises. The dynamics by SMEDA clearly shows that our largest market potential is the small local traders and shop-keepers with 1-5 employees.This segment is largely overlooked by most of our competitors because of its "low end" buying habits, and a reluctance to compete with the major retail chain box movers. We will target the  market segment with value-added and affordable business solutions customized to its unique needs, and offer the same quality of service and support as are afforded the larger businesses.

The next largest market segment is medium to large off-shore businesses, and is the arena where we now focus most of our sales efforts. We will continue to target this segment, but with a different approach. We will work with the medium to large businesses to determine their needs, and design customized solutions before ordering the required systems. This segment will remain an extremely important part of our marketing mix, and contains a large portion of our current clients. A majority of our systems upgrade opportunities and repeat business will come from this market segment initially.

As computer prices continue to fall, unit sales increase. The published market research on sales of personal computers is astounding, as the United States market alone is absorbing more than 5 million units per year, and sales are growing at more than 20 percent per year. This rapid growth rate holds true for productivity systems which connect to the computers being sold. The stand-alone analog systems and appliances which abound in the business marketplace today, will be replaced by connected digital convergence systems in the coming months and years.


The information technology sector of Pakistan has seen rapid growth for past few years. Due to ease of Internet, low labor rates and better facilities; IT service providers specially web and  mobile applications development firms have increased in huge number which has strengthen the competition among local and national companies. Demand for IT services is driven by rapid technological advances, but mostly spending depends on the health of the national economy.

The profitability of companies depends on technical expertise, innovative services, and effective marketing. Large companies have advantages in broad service offerings and global reach, which give them the ability to provide outsourcing services to big corporate customers. Small companies can compete effectively by specializing in market niches or by partnering with larger companies that want to broaden their mix of services.

Our Solution

Curious LabX aims to provide low cost, user friendly and robust solutions to businesses that lie under SMEDA umbrella. We provide them office automation, e-commerce and marketing solutions which they can use with minimal technical knowledge and stumbling issues.

As internet is expanding in Pakistan rapidly, instead of providing them desktop automation products and services, we will provide them online services so they can easily do their work anytime, anywhere. Not only that, our products are mobile friendly and business owners can view reports and other statistics directly from their mobile phones.

Economic Benefit

The products and services of Curious LabX has given great Economic benefits to our customers. After using our research survey app, most customers found it quite reliable as this saves them cost of all the paper-work, shipping and handling of paperwork, and storage after survey is complete.

Other solutions like Account & Inventory Management Systems saves lot of paperwork, workforce and time as all the process is automated and complex reports can be generated with click of a button.

Current or Potential Customers

Our clients include national and offshore companies. We have developed websites and applications for some big local brands like Collective for Social Science Research (Pvt) Ltd, Karni Estate and Sindh Medical Services. We have also developed websites and applications for Band App (UK) and Amnesia Flowers (UK) as well as smaller businesses, such as Light Within Spa Australia. For more About Us, Please visit:

Go-to-Market Strategy

Our strategy is simple, we develop an MVP (Minimum Viable Product) for our in-house products and let our potential customers use it for free until it is mature enough for Sales and Marketing team to promote.

We have a small team of talented sales & marketing executives who perform online marketing and door-to-door sales for our products and services.

Our Team

We have a team of full-time and part-time staff, and a network of self-employed professionals we call on for specific expertise or to assist when we get busy.  Our core team consists of:

  • Abdul Wahab Kotwal, Founder & CEO

  • Waleed Khan, Mobile Application Developer

  • Hasham Naita, PHP Developer

  • Raza Sultan, Application Developer

  • Farhan Ali, Business Developer

Main Achievements So Far

  1. Developed 3 in-house MVP in year 2014 which includes one b2c portal and 2 mobile apps

  2. Designed and developed more than 50 websites and applications for offshore client in just one year.

  3. We started this company with just 2 developers in a garage and moved to business hub of Karachi (Pak Avenue, Shahra-e-Faisal) in just one year

  4. We have amazing customer reviews with zero project cancellation rate in year 2013 and 2014.


Mobile/Gaming, Digital, Education/Creative, Technology, Internet/Web


Abdul Wahab Kotwal


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